www.humbertojiron.com

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	<title>www.humbertojiron.com</title>
	<link>http://www.humbertojiron.com</link>
	<description>www.humbertojiron.com</description>
	<pubDate>Thu, 07 Apr 2011 21:14:48 +0000</pubDate>
	<generator>http://www.humbertojiron.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HUGGIES</title>
		<link>http://humbertojiron.com/HUGGIES</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/HUGGIES</comments>
		<pubDate>Thu, 07 Apr 2011 21:14:48 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
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		<description>&#60;img src="http://payload.cargocollective.com/1/0/2052/15084/Huggies-Preemies.jpg" border="0" width="670" height="468" width_o="1730" height_o="1209" src_o="http://payload.cargocollective.com/1/0/2052/15084/Huggies-Preemies_o.jpg" align="left" /&#62; 

VISUAL: Rocket-propelled stork. 
COPY: Diapers for premature babies.
</description>
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	<item>
		<title>SMIRNOFF ICE</title>
		<link>http://humbertojiron.com/SMIRNOFF-ICE</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/SMIRNOFF-ICE</comments>
		<pubDate>Thu, 07 Apr 2011 21:14:16 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">15403</guid>
		<description>We shot this spot in Johannesburg, for the South African market.

</description>
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	<item>
		<title>DEPEND</title>
		<link>http://humbertojiron.com/DEPEND</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/DEPEND</comments>
		<pubDate>Thu, 07 Apr 2011 21:14:12 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>Yes, i actually worked on adult diapers. There, i said it.

&#60;img src="http://payload.cargocollective.com/1/0/2052/370871/AdFreak Depend.jpg" border="0" width="519" height="696" width_o="519" height_o="696" src_o="http://payload.cargocollective.com/1/0/2052/370871/AdFreak Depend_o.jpg" align="left" /&#62; 





&#60;img src="http://payload.cargocollective.com/1/0/2052/370871/mujer.jpg" border="0" width="670" height="892" width_o="1182" height_o="1575" src_o="http://payload.cargocollective.com/1/0/2052/370871/mujer_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/370871/hombre.jpg" border="0" width="670" height="892" width_o="1182" height_o="1575" src_o="http://payload.cargocollective.com/1/0/2052/370871/hombre_o.jpg" align="left" /&#62; </description>
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		<title>RELIGHT NY</title>
		<link>http://humbertojiron.com/RELIGHT-NY</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/RELIGHT-NY</comments>
		<pubDate>Thu, 07 Apr 2011 21:14:10 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
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		<guid isPermaLink="false">15447</guid>
		<description>We wanted to tackle global warming in a humorous, yet relevant way.

</description>
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		<title>DE BEERS</title>
		<link>http://humbertojiron.com/DE-BEERS</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/DE-BEERS</comments>
		<pubDate>Thu, 07 Apr 2011 21:14:08 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/DTC 1.jpg" border="0" width="670" height="888" width_o="2700" height_o="3578" src_o="http://payload.cargocollective.com/1/0/2052/15161/DTC 1_o.jpg" align="left" /&#62; 


&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/DTC 3.jpg" border="0" width="670" height="888" width_o="2700" height_o="3578" src_o="http://payload.cargocollective.com/1/0/2052/15161/DTC 3_o.jpg" align="left" /&#62; 


&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/DTC 2.jpg" border="0" width="670" height="888" width_o="2700" height_o="3578" src_o="http://payload.cargocollective.com/1/0/2052/15161/DTC 2_o.jpg" align="left" /&#62; 

A DIAMOND IS FOREVER CHRISTMAS WEBSITE

This website aims to help men understand the female gifting mind by unlocking the mystery of what women really want for Christmas with a diamond ring decoder.

When she says…she means…

If she refers to your gift as cute or thoughtful…she’s letting you know she’s returning it.

If she says she doesn’t want anything for Christmas…she means “surprise me.”

If she says "I just looove Katie’s ring"…she means "Buy me that ring."

If she says “All I want for Christmas is you”…she’s lying.


&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/Picture 2.png" border="0" width="670" height="475" width_o="671" height_o="476" src_o="http://payload.cargocollective.com/1/0/2052/15161/Picture 2_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/Picture 3.png" border="0" width="670" height="478" width_o="670" height_o="478" src_o="http://payload.cargocollective.com/1/0/2052/15161/Picture 3_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/Picture 4.png" border="0" width="669" height="476" width_o="669" height_o="476" src_o="http://payload.cargocollective.com/1/0/2052/15161/Picture 4_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/Picture 5.png" border="0" width="669" height="477" width_o="669" height_o="477" src_o="http://payload.cargocollective.com/1/0/2052/15161/Picture 5_o.png" align="left" /&#62; 

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&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/Picture 7.png" border="0" width="667" height="474" width_o="667" height_o="474" src_o="http://payload.cargocollective.com/1/0/2052/15161/Picture 7_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15161/Picture 8.png" border="0" width="667" height="474" width_o="667" height_o="474" src_o="http://payload.cargocollective.com/1/0/2052/15161/Picture 8_o.png" align="left" /&#62; </description>
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		<title>SMIRNOFF</title>
		<link>http://humbertojiron.com/SMIRNOFF</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/SMIRNOFF</comments>
		<pubDate>Thu, 07 Apr 2011 21:14:04 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>PRINT CAMPAGN
these ads chronicle the fascinating life of Vladimir Smirnoff and his vodka. 

CLICK ON AD TO READ COPY
&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/horses_1.jpg" border="0" width="595" height="792" width_o="595" height_o="792" src_o="http://payload.cargocollective.com/1/0/2052/15108/horses_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15108/army.jpg" border="0" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/0/2052/15108/army_o.jpg" align="left" /&#62; 
CLICK ON AD TO READ COPY
&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/cocktail_1.jpg" border="0" width="597" height="792" width_o="597" height_o="792" src_o="http://payload.cargocollective.com/1/0/2052/15108/cocktail_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15108/COCKTAIL.jpg" border="0" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/0/2052/15108/COCKTAIL_o.jpg" align="left" /&#62; 
CLICK ON AD TO READ COPY
&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/mccarthy_1.jpg" border="0" width="591" height="792" width_o="591" height_o="792" src_o="http://payload.cargocollective.com/1/0/2052/15108/mccarthy_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15108/mccarthy_3.jpg" border="0" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/0/2052/15108/mccarthy_3_o.jpg" align="left" /&#62; 
CLICK ON AD TO READ COPY
&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/playboy_1.jpg" border="0" width="592" height="792" width_o="592" height_o="792" src_o="http://payload.cargocollective.com/1/0/2052/15108/playboy_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15108/playboy_2.jpg" border="0" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/0/2052/15108/playboy_2_o.jpg" align="left" /&#62; 
CLICK ON AD TO READ COPY
&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/vinegar_1.jpg" border="0" width="591" height="792" width_o="591" height_o="792" src_o="http://payload.cargocollective.com/1/0/2052/15108/vinegar_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15108/vinegar_3.jpg" border="0" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/0/2052/15108/vinegar_3_o.jpg" align="left" /&#62; 
CLICK ON AD TO READ COPY
&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/firing-squad_1.jpg" border="0" width="594" height="792" width_o="594" height_o="792" src_o="http://payload.cargocollective.com/1/0/2052/15108/firing-squad_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15108/The-Bolshevik-Revolution-wasn’t-fun-for-most_1.jpg" border="0" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/0/2052/15108/The-Bolshevik-Revolution-wasn’t-fun-for-most_1_o.jpg" align="left" /&#62; 
AMBIENT
Anton Chekhov wrote Smirnoff No.21 into the plot of his 19th century short story—The Duel. So we bought thousands of copies of the book and guided people to the passage with this bookmark.

&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/JWT_BMark-1_4.jpg" border="0" width="288" height="432" width_o="288" height_o="432" src_o="http://payload.cargocollective.com/1/0/2052/15108/JWT_BMark-1_4_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15108/book-mark.jpg" border="0" width="670" height="640" width_o="1019" height_o="973" src_o="http://payload.cargocollective.com/1/0/2052/15108/book-mark_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>NY KNICKS</title>
		<link>http://humbertojiron.com/NY-KNICKS</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/NY-KNICKS</comments>
		<pubDate>Thu, 07 Apr 2011 21:13:57 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">15456</guid>
		<description>TV
Even with a tight budget, we were able to cast celebrity Knicks fans.

SPIKE LEE


JOHN MCENROE


TURTLE




OOH
When we bought the media, we asked them not to remove the ads—we then placed the cutouts of the players over the existing ads.

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/IMG_0390.jpg" border="0" width="670" height="503" width_o="1229" height_o="922" src_o="http://payload.cargocollective.com/1/0/2052/15456/IMG_0390_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/IMG_0391.jpg" border="0" width="670" height="503" width_o="1229" height_o="922" src_o="http://payload.cargocollective.com/1/0/2052/15456/IMG_0391_o.jpg" align="left" /&#62; 

We were expecting for hardcore fans to snatch cutouts of their favorite players, so we printed out extra cutouts to replace those stolen. Here's one of the aforementioned fans in action:

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/IMG_0376.jpg" border="0" width="670" height="503" width_o="1229" height_o="922" src_o="http://payload.cargocollective.com/1/0/2052/15456/IMG_0376_o.jpg" align="left" /&#62; 

PRINT
We bought space in the sports section, i wrote fake articles for it—then placed our cutouts over them.

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/insert_metro_11-2-05_1.jpg" border="0" width="670" height="447" width_o="1725" height_o="1152" src_o="http://payload.cargocollective.com/1/0/2052/15456/insert_metro_11-2-05_1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/ssk-nyknicks-4_4.jpg" border="0" width="540" height="498" width_o="540" height_o="498" src_o="http://payload.cargocollective.com/1/0/2052/15456/ssk-nyknicks-4_4_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/ssk-nyknicks-5_4.jpg" border="0" width="540" height="493" width_o="540" height_o="493" src_o="http://payload.cargocollective.com/1/0/2052/15456/ssk-nyknicks-5_4_o.jpg" align="left" /&#62; 



DIRECT

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/DM.jpg" border="0" width="670" height="503" width_o="768" height_o="576" src_o="http://payload.cargocollective.com/1/0/2052/15456/DM_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/ssk-nyknicks-3.jpg" border="0" width="506" height="460" width_o="506" height_o="460" src_o="http://payload.cargocollective.com/1/0/2052/15456/ssk-nyknicks-3_o.jpg" align="left" /&#62; 

PRESS

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/NYK-cutout-theft_post10-28_1.jpg" border="0" width="670" height="401" width_o="721" height_o="432" src_o="http://payload.cargocollective.com/1/0/2052/15456/NYK-cutout-theft_post10-28_1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15456/Untitled-1.jpg" border="0" width="670" height="867" width_o="752" height_o="973" src_o="http://payload.cargocollective.com/1/0/2052/15456/Untitled-1_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>MACYSBELIEVE.COM</title>
		<link>http://humbertojiron.com/MACYSBELIEVE-COM</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/MACYSBELIEVE-COM</comments>
		<pubDate>Thu, 07 Apr 2011 21:13:47 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">38653</guid>
		<description>2009 CANNES FINALIST


WEBSITE DEMO


SANTA DEMO



&#60;img src="http://payload.cargocollective.com/1/0/2052/38653/yes- virginia newsprint.jpg" border="0" width="670" height="1228" width_o="1728" height_o="3168" src_o="http://payload.cargocollective.com/1/0/2052/38653/yes- virginia newsprint_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/38653/dear santa newsprint.jpg" border="0" width="670" height="1228" width_o="1728" height_o="3168" src_o="http://payload.cargocollective.com/1/0/2052/38653/dear santa newsprint_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/38653/MacysBelieve_Cannes 1.jpg" border="0" width="670" height="446" width_o="3399" height_o="2261" src_o="http://payload.cargocollective.com/1/0/2052/38653/MacysBelieve_Cannes 1_o.jpg" align="left" /&#62; 

CLICK ON WEB PAGE TO SEE MORE
&#60;img src="http://payload.cargocollective.com/1/0/2052/38653/Believe_Home_1030.jpg" border="0" width="670" height="484" width_o="1167" height_o="843" src_o="http://payload.cargocollective.com/1/0/2052/38653/Believe_Home_1030_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 5.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 5_o.jpg" align="left" /&#62; 

CLICK ON WEB PAGE TO SEE MORE
&#60;img src="http://payload.cargocollective.com/1/0/2052/38653/05.jpg" border="0" width="670" height="490" width_o="1300" height_o="950" src_o="http://payload.cargocollective.com/1/0/2052/38653/05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/07.jpg" border="0" width="670" height="490" width_o="1300" height_o="950" src_o="http://payload.cargocollective.com/1/0/2052/38653/07_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/08.jpg" border="0" width="670" height="490" width_o="1300" height_o="950" src_o="http://payload.cargocollective.com/1/0/2052/38653/08_o.jpg" align="left" /&#62; 

CLICK ON WEB PAGE TO SEE MORE
&#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 6.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 7.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 8.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 8_o.jpg" align="left" /&#62; 

CLICK ON WEB PAGE TO SEE MORE
&#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 16.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 16_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 17.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 17_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 18.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 18_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 20.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 20_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 21.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 21_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 22.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 22_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 23.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 23_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 24.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 24_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 25.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 25_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 28.jpg" border="0" width="670" height="490" width_o="2600" height_o="1900" src_o="http://payload.cargocollective.com/1/0/2052/38653/believe_creativeDeck_ao092308 28_o.jpg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>CADILLAC</title>
		<link>http://humbertojiron.com/CADILLAC</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/CADILLAC</comments>
		<pubDate>Thu, 07 Apr 2011 21:13:45 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">581841</guid>
		<description>COOL HUNTING iPAD APP


Cadillac iPad Case Study from Steve Peck on Vimeo.

&#60;img src="http://payload.cargocollective.com/1/0/2052/581841/Picture 1.jpg" border="0" width="670" height="418" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2052/581841/Picture 1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.56.39 AM.png" border="0" width="670" height="519" width_o="1136" height_o="880" src_o="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.56.39 AM_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.56.22 AM.png" border="0" width="670" height="519" width_o="1136" height_o="880" src_o="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.56.22 AM_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.54.03 AM.png" border="0" width="670" height="519" width_o="1136" height_o="880" src_o="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.54.03 AM_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.54.16 AM.png" border="0" width="670" height="519" width_o="1136" height_o="880" src_o="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 10.54.16 AM_o.png" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 11.13.30 AM.png" border="0" width="670" height="519" width_o="1136" height_o="880" src_o="http://payload.cargocollective.com/1/0/2052/581841/Screen shot 2010-03-30 at 11.13.30 AM_o.png" align="left" /&#62; 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>QWEST</title>
		<link>http://humbertojiron.com/QWEST</link>
		<comments>http://humbertojiron.com/following/humbertojiron.com/QWEST</comments>
		<pubDate>Thu, 07 Apr 2011 21:13:42 +0000</pubDate>

		<dc:creator>www.humbertojiron.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">15168</guid>
		<description>CONQWEST IS AN OUTDOOR VIDEO GAME, USING A CITY GRID AS ITS PLAYING BOARD

quote from 2009 CA DESiGN ANNUAL:

"To engage hard-to-reach teenagers for Qwest cell phones, we created a seminal Big Urban Game called CONQWEST. The downtown districts of ten western cities from Phoenix to Denver became 'game boards' for rival high school teams of teens. The playing pieces were twenty-foot-high inflatable animals like grizzly bears and mountain lions. The clues were semacodes (a variant of barcodes) that appeared on taxi tops, billboards, flyers, and coffee cups. Players photographed the semacodes with their Qwest cell phones, sent the photos to a Web site which in turn told them how to move their inflatable animals and win points. Conqwest sold a lot of phones and got a lot of free airtime on numerous local newscasts." 

PHASE I
WE POSTED THOUSANDS OF QR CODES ALL OVER THE CITY

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/lost-poster-4.jpg" border="0" width="670" height="503" width_o="1037" height_o="778" src_o="http://payload.cargocollective.com/1/0/2052/15168/lost-poster-4_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/bus-side-thumbnail_1.jpg" border="0" width="670" height="354" width_o="720" height_o="380" src_o="http://payload.cargocollective.com/1/0/2052/15168/bus-side-thumbnail_1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/convenience-store-1.jpg" border="0" width="670" height="503" width_o="1037" height_o="778" src_o="http://payload.cargocollective.com/1/0/2052/15168/convenience-store-1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/billboard-thumbnail_1.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/2052/15168/billboard-thumbnail_1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/newspaper-thumbnail.jpg" border="0" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/2052/15168/newspaper-thumbnail_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/flag-1.jpg" border="0" width="467" height="483" width_o="467" height_o="483" src_o="http://payload.cargocollective.com/1/0/2052/15168/flag-1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/taxi-top-thumbnail.jpg" border="0" width="434" height="281" width_o="434" height_o="281" src_o="http://payload.cargocollective.com/1/0/2052/15168/taxi-top-thumbnail_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/icafe-thumbnail.jpg" border="0" width="432" height="288" width_o="432" height_o="288" src_o="http://payload.cargocollective.com/1/0/2052/15168/icafe-thumbnail_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/Denver-Mall_Diorama-thumbnail.jpg" border="0" width="423" height="270" width_o="423" height_o="270" src_o="http://payload.cargocollective.com/1/0/2052/15168/Denver-Mall_Diorama-thumbnail_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/bus-shelter-thumbnail.jpg" border="0" width="426" height="319" width_o="426" height_o="319" src_o="http://payload.cargocollective.com/1/0/2052/15168/bus-shelter-thumbnail_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/cup-4_1.jpg" border="0" width="378" height="504" width_o="378" height_o="504" src_o="http://payload.cargocollective.com/1/0/2052/15168/cup-4_1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/borders-thumbnail_2.jpg" border="0" width="378" height="504" width_o="378" height_o="504" src_o="http://payload.cargocollective.com/1/0/2052/15168/borders-thumbnail_2_o.jpg" align="left" /&#62; 

[QR CODES WERE ALSO HIDDEN IN 3 FAKE ADS WE CREATED FOR THE GAME]

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/Slap-thumbnail_5.jpg" border="0" width="445" height="648" width_o="445" height_o="648" src_o="http://payload.cargocollective.com/1/0/2052/15168/Slap-thumbnail_5_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/Moi-thumbnail_2.jpg" border="0" width="670" height="229" width_o="4433" height_o="1512" src_o="http://payload.cargocollective.com/1/0/2052/15168/Moi-thumbnail_2_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/woodside-thumbnail_1.jpg" border="0" width="670" height="308" width_o="2346" height_o="1080" src_o="http://payload.cargocollective.com/1/0/2052/15168/woodside-thumbnail_1_o.jpg" align="left" /&#62; 



PHASE II
RECRUITMENT THROUGH WEBSITES, TEXT MESSAGES, AND A RULE BOOK
&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/cellphone.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/2052/15168/cellphone_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/web-1.jpg" border="0" width="648" height="461" width_o="648" height_o="461" src_o="http://payload.cargocollective.com/1/0/2052/15168/web-1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/web-2.jpg" border="0" width="648" height="515" width_o="648" height_o="515" src_o="http://payload.cargocollective.com/1/0/2052/15168/web-2_o.jpg" align="left" /&#62; 


[CLICK TO READ COPY]
&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/survival-guide-thumbnail_2.jpg" border="0" width="670" height="1035" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/0/2052/15168/survival-guide-thumbnail_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15168/survival guide 1.jpg" border="0" width="670" height="867" width_o="1700" height_o="2200" src_o="http://payload.cargocollective.com/1/0/2052/15168/survival guide 1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2052/15168/survival guide 2.jpg" border="0" width="670" height="867" width_o="1700" height_o="2200" src_o="http://payload.cargocollective.com/1/0/2052/15168/survival guide 2_o.jpg" align="left" /&#62; 



PHASE III
THE ACTUAL GAME: KIDS HAD TO SHOOT QR CODES AND CARRY TOTEMS TO WIN POINTS

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/guerilla_2.jpg" border="0" width="670" height="437" width_o="1765" height_o="1152" src_o="http://payload.cargocollective.com/1/0/2052/15168/guerilla_2_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/carrying-red_2.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/2052/15168/carrying-red_2_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/celebration_2.jpg" border="0" width="576" height="432" width_o="576" height_o="432" src_o="http://payload.cargocollective.com/1/0/2052/15168/celebration_2_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/team-2_1.jpg" border="0" width="318" height="432" width_o="318" height_o="432" src_o="http://payload.cargocollective.com/1/0/2052/15168/team-2_1_o.jpg" align="left" /&#62; 



GLIMPSE OF THE GAME





CASE STUDY





FEATURED IN ONE

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/one_show-1.jpg" border="0" width="670" height="885" width_o="1428" height_o="1887" src_o="http://payload.cargocollective.com/1/0/2052/15168/one_show-1_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/one_show-2.jpg" border="0" width="670" height="914" width_o="1410" height_o="1924" src_o="http://payload.cargocollective.com/1/0/2052/15168/one_show-2_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/2052/15168/one_show.jpg" border="0" width="670" height="860" width_o="1376" height_o="1767" src_o="http://payload.cargocollective.com/1/0/2052/15168/one_show_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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